Wednesday, November 11, 2009

Massachusetts Wedding Planner: EFD Creative

Edna Dratch-Parker is the owner of EFD Creative, a wedding design and event planning company based out of Massachusetts. EFD Creative can help you with all aspects of your wedding including Complete Event Planning, Theme Design and Consulting, Custom Invitation Designs, Vendor Selection and Coordination and Web Site Design and Development. Check out some information and images from Edna below . . . KM


Number of Years in Business: EFD Creative officially launched in February 2009. I’ve been planning events throughout my career—from my years as a fashion designer to more than 20 years as a graphic designer and marketer.

Preferred Locations: What I love about location is what it says about my clients. I recently did a wedding for a couple who is always outdoors - hiking, biking and just enjoying nature. Their wedding took place in the mountains in Vermont, which suited them perfectly, and inspired me in so many ways to combine the location with their personalities to create the touches and atmosphere that spoke to who they are as a couple. For me, the key aspect about location is how it serves as a backdrop to the main event — the wedding! — and its potential to showcase my clients.

Pricing Information: Because every event is unique, all pricing is determined per project. EFD Creative is available to meet for an initial free consultation.

What makes me stand out in what I do? I think what helps me stand out is my formal training as an artist and graphic designer. It is through the lens of a designer and years helping clients create the look and feel of their businesses that I approach my work as an event planner. More and more weddings are being branded in the same way, which I think is due to the growing popularity of design shows that highlight celebrity weddings, brides-to-be and other lifestyle events. People want to make a statement, and this is where I can make the most impact.

For me, it is important to understand who my clients are and what they want for their special day. From there I work to build an event that meets my clients’ hopes and dreams for their wedding day and brings artistry and an attention to detail that shines through from the first invitation to the final thank you card. Every client wants to make their “stamp” on the world as a new couple, and my goal is to help bring their vision to life. It’s such an exciting process, and the best reward is the thrill of the day when it all comes together!

What's the favorite part of my work? My favorite part of the job is the people. This is what event planning is about! I love working with the bride and watching her gain confidence in the process and the couple’s excitement when they see their vision become a reality! Weddings by their nature are a joyous occasion and I simply love being a part of this day. I also really enjoy the camaraderie of working with all the other vendors in the process. Everyone contributes their expertise to some aspect of the event – from the table linens to the flowers and photography. It is a grand mosaic that has to come together perfectly, and I love being the one to help guide every piece of the puzzle into place.

What do I like to do in my spare time? When I’m not running around for my business, I try to get outdoors to exercise and enjoy the fresh air! My husband has a motorcycle, so in the summer we love to take long rides, especially on Cape Cod. I also cherish my friendships and always try to squeeze in time to catch up with friends over shopping or dinner.

What charity am I supporting and why: There are three charities I support that are very important to me personally: the American Cancer Society, Juvenile Diabetes Research Foundation International (JDRF) and the American Society for Prevention of Cruelty to Animals (ASPCA). Like many families, cancer has touched mine and I try to do what I can to support research efforts that will help find a cure. My husband developed diabetes as a juvenile, and since I met him I’ve learned so much about this disease and the great work that JDRF is doing. As for the ASPCA, I’ve had cats for nearly my entire adult life and think it’s important to support the ASPCA so that cats, dogs and other animals can find happy, loving homes.

Golf carts
Having golf carts is a great form of short distance transportation as they are typically quite affordable and easily accessible.

The flowers at this wedding were done by Lilac Floral in Massachusetts.


This beautiful cake was made by Delicious Desserts. Notice the recurring seashell theme throughout the next couple of pictures.

The silver seashell place card holders are adorable, I love the simplicity.

These Invitations were made by Edna herself and I think they came out beautifully . . . and the seashell makes another appearance.



A ballet wrap can be a beautiful addition your bouquet and a jeweled embellishment can really complete the design.

All Above Images by Kristin Spencer.

EFD Creative
Phone: 781.856.1981
myKPW State and Budget: MA $25k-$50k and $50k-$80K

Massachusetts wedding planner EFD Creative is a member of my Kate Parker Wedding, your new online wedding resource guide launching in January 2010 geared toward directing brides to quality vendors based on their price range and state.


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