MY KPW - an editorial voice

I thought it would be helpful to describe the type of vendor you will find on MY KPW as well as the philosophy behind MY KPW as we expand throughout New England and NYC. This may be useful to vendors who are considering joining the MY KPW family because this is a VERY different resource compared to anything in print and on-line. It will not be the right fit for everyone and because we are limiting the number of vendors per category and overall wedding budget, we have to make sure we select the vendors who are best suited to help inspire brides and who can take full advantage of the wealth of opportunities MY KPW offers.

MY KPW gives an editorial voice to its family members. All too often a magazine or online wedding resource will have a sales agent call a vendor to get them to buy an ad. That ad helps pay for the production of the magazine/website and the salaries of the sales and editorial staff. The editors of that same resource will then call upon the best vendors in the industry-which they should- to ask for their editorial contributions. In my opinion, and I know not everyone agrees with this, I am a firm believer that you should help the people that help you. That translates into editors calling on their advertisers instead of calling someone who didn't support their resource in the first place. Now I completely understand why this happens. The biggest reason is because most resources don't qualify their advertisers. They will take anyone who is willing to agree to the ad rate in order to get their magazine published or to get their website running. Because their advertisers aren't always the best in the industry, the editorial staff is given limited resources for story content and photo shoots. Although I don't agree with it, I can understand their thought process. At MY KPW we are hand selecting each vendor, guaranteeing their quality of service. Because of this qualification and limitation of how many vendors we are inviting, we feel very strongly that each MY KPW vendor has a valid and current editorial voice. We are therefore giving each vendor the ability to submit editorial when and how they want. They can upload photos, submit feature weddings, write blog posts, and tag any and all materials at any time. This creates a flow and wealth of information from each vendor to the brides visiting MY KPW, encouraging brides to use the website more than once because it isn't full of static information. New editorial content will be submitted 24 hours a day, every day. Who wouldn't want to check that out?

Until our next chat....

KP